Did you know that on average, Australians are spending 5.5 hours on their phones a day? Much of our daily lives involves working online and browsing social media and the internet through our phones. The ongoing access to content has turned us into a society that relies on fast access to information, especially while on the go. Consequently, most websites feature mobile-friendly formatting, so that users have a smooth and efficient experience.
Are you curious to see whether or not your website is mobile optimised? Google offers a simple platform that runs a quick test to see if your website is mobile-friendly. Keep reading our blog to find out five reasons why your website needs to be mobile optimised!
What is a mobile-optimised website?
In general, when you visit a website on a computer, it will appear quite different to when you are viewing the same site on a phone or tablet. Having a mobile-optimised website means that a site has been designed to display properly on smaller devices. A mobile-optimised site will adjust to a smaller screen and format the content and interface accordingly by including:
- Mobile-friendly navigation – for example, a hamburger menu
- Easy to read text
- Touch-friendly page elements and buttons
- Quick load times
Here are five reasons why having a mobile-optimised website is important:
Reason #1 – Ease of accessibility
Mobile-optimised websites allow users to interact and engage with your business – no more getting frustrated by a clunky, non-responsive site. Having a mobile-friendly website helps boost conversions since your website is functional and accessible.
Reason #2 – “Mobile-friendliness” is a Google ranking factor
As of April 21, 2015, Google started giving preference to mobile-optimised sites in mobile search results. What this means from the users perspective is that they will be served more relevant and high-quality search results that are optimised for the device they are using. And as a business owner, the more organic search results, the more leads and conversions!
Reason #3 – Mobile users are more likely to buy now
On average, 35% of phone users make purchases at least once a week, compared to the 15% of desktop users who make purchases at least once a week. With phones, there is little load time and no waiting around for a device to boot up. If consumers want information, they want it fast – long gone are the days of jumping on a computer to purchase something, it can be done quickly on a phone, anywhere and anytime. Therefore, if your website is quick, accessible, and easy to use, you are improving every chance of making a sale.
Reason #4 – Mobile-friendly sites have lower bounce rates
If your website displays properly on small devices without needing to zoom, loads quickly, and has convenient navigation, visitors will be encouraged to spend more time on it, learning more about your brand and therefore allowing you the opportunity to nurture this lead.
Having a mobile-optimised site is one of the most effective ways to keep visitors on a website for longer. Someone is more likely to stay on a website that is easy to use and responsive, which means that a mobile-friendly website can reduce bounce rates.
Reason #5 – Users are more likely to return to mobile-friendly sites
According to Google, when a user has visited a mobile-friendly site, 74% of people would say that they are more likely to return to that site in the future. And someone returning to a site can have a significant impact on whether they become a lead for the business.
Need A Hand In Making Your Website Mobile-Optimised? Mink Media Are Here To Help
Interested in reading more? Check out Mink’s latest blogs:
- Creating The Perfect Tradie Website: Insider Tips And Tricks To Know
- Here’s Why You Need Custom Website Design And Development