Canberra SEO Agency
Improves Your Websites Search Engine Ranking & Drive Inbound Traffic With An SEO Agency in Canberra.
As the leading SEO Canberra company, we will get your website ranking.
Standing out in any search engine isn’t easy, but with Mink Media SEO services we can ensure you’ll be ranking in no time. Practicing SEO is the best way to guarantee that your website will stand out from your competitors.
We work with a range of small business owners in Canberra and understand the importance of knowing your business inside out. Every SEO strategy is customisable to match your specific business goals, this will ensure that we are attracting the right audiences to your business and driving more inquiries to you.
You see, in the past I have worked with larger SEO agencies and have seen accounts with 4 and 5 people managing several parts of the campaign having never spoken to the owner of the business. Not to mention the turn over of staff and handovers of accounts treating clients like a number.
At Mink Media, we are not only your local Canberra SEO agency consultants, we are also your remote digital marketing arm of your business. We provide professional advice on your online traffic and can even deliver conversion tracking to your offline media to ensure you are getting a return on your marketing dollars.
To get started, all we require is your website and a 45-minute session to discuss your next steps to grow your business’ presence online.
Choose Mink Media As Your #1 Canberra Seo Agency
In today’s society, the internet has changed the way we do business and it’s important that your business is prepared with the necessary tools to survive a powerful environment. As Canberra’s leading SEO company, Mink Media is here to help you achieve success by making your website work for you. Start your SEO journey today and invest in the forthcoming of your business.
We listen to your business needs and wants, understanding what keywords and locations you want to focus on which allows us to target the right audience. If your business is located in Canberra’s Eastern suburbs, then your content will need to optimise keywords for your consumers in the surrounding Eastern suburbs. Successful keyword optimisation helps you reach your customers and increase profits.
Don’t wait any longer to start your search engine optimisation with a professional. Your website may be losing crucial traffic right now which in turn means less business revenue. When you work with Mink Media, you can be assured that you will never miss out on potential customers again.
Customise Your Local SEO Strategy
Our SEO strategy is proven and always evolving to ensure we maintain currency with Google algorithms. Receive your SEO strategy completely tailored to suit your business goals today.
The SEO Process
Mink Media has worked with a range of industries and clients in Queensland over the years, which has developed our detailed and strategic SEO process for Canberra.
- First, we discuss your business goals and whom you consider your ideal target audience is. Our initial discussion will help us understand exactly what keywords you would like to focus on.
- If you currently have an existing website, we will run an audit to identify your sites current search engine rankings and what areas need to be improved. This will give us an idea of which SEO package is best suited for your website.
- The audit is a baseline, which allows yourself and Mink Media to see what we have achieved over time if you choose to work with us.
- Then we will submit a proposal, which details the keyword research we have conducted, an onsite strategy to be employed and pricing required.
- In month 1, we complete an extensive setup of your complete Google environment and social media presence. We then create your individual dashboard, which you will have 24/7 access to see all activity being done.
- Every month you will receive a report detailing the current keyword changes and an updated audit to compare the performance of your website from our initial audit. This data will be pulled from Google Analytics and Search Console.
Start your SEO process today with a local Hobart SEO agency. Contact Mink Media on 0426 246 465 or submit a form online and one of our friendly SEO consultants will be more than happy to assist you with your digital marketing needs.
How Will An SEO Agency Help You?
Mink Media know exactly what you need and that’s why we are here to help. Start receiving immediate benefits from a Canberra SEO agency.
Canberra SEO Agency Services
1# Baseline Performance – Critical factors for website performance
Before any SEO campaign commences, it’s important to create a baseline which entails what the status of your website was prior to any active SEO efforts. This will give us a baseline to work from and an indication of how your website has performed over time. This provides clients clarity that the work is being done and they are achieving impressive results.
A baseline report is seen as one of the most important aspects, which must be completed before starting any SEO strategy. We are able to track and measure the progress made since implementing SEO practices. The more obvious the improvements are, the more successful your SEO strategy is. Ensuring there is a structured baseline is the ideal way of displaying success from our work.
A baseline analysis involves highlighting the key factors which are critical to the online performance of your website. Regularly checking the baseline documents will measure the impact of Mink Media’s SEO efforts from the date our SEO campaign was implemented. Baseline reports help us identify what are the main areas we need to focus on and prioritise in order to outrank your competitors.
A baseline document involves compiling current data of your websites online performance and displaying this in the form of a report. Onsite factors will often be determined with ranking elements such as speed, site security, website structure and content strategies on internal pages. Google Analytics is a great tool that informs us which pages are receiving the most traffic compared to those pages receiving none. From this data, we can identify which pages need additional content, imagery and internal linking to boost their traffic.
To see your baseline performance, contact Mink Media on 0426 246 465 and we will be more than happy to assist you with your baseline reports.
2# Website Structure
Building a great website takes time and a lot of effort. You need quality and shareable content, time spent on back linking, creating and maintaining a site structure and building creditability. A lot of factors will affect your site’s ranking and there’s a lot of work that goes into finding out Google’s consistently changing algorithm. As a Canberra SEO agency, we know exactly what is required to build a great website, we’ve been doing it for years. We take the time to understand the purpose of your website and ensure that your search result rankings are real.
An SEO agency plays two main roles when it comes to your website. The first role is to organise your entire website structure making sure it is easy to navigate and provides a good user experience. Google bots can crawl your site and see how logically formatted it is. The second main role is building trust through off-page SEO. This is done through being consistent with your websites name, address, and phone number. Google favours websites who have consistent information as this makes it easier for search engines to identify who you are and what services/products you want to be relevant for.
Google’s main focus is providing easy, accessible and relevant information for its users. That’s why Google will favour websites with a structured menu, location pages, detailed content and easy to find contact details for its user. We make sure your website is completely optimised for good user experiences. Mink Media will analyse your websites meta title and descriptions and ensure there is a clear hierarchy between your site’s pages. This makes it easy for Google to crawl the important pages of your website.
3# SEO Core Keywords
If your website is gaining traffic and no calls it may be that your site content and headings are not how users are searching for you. We analyse your sites keyword strategy and make necessary changes to engage the right audience. As a Canberra SEO agency we naturally want Google to understand that we want to appear relevant for city searches in Queensland. No one searches the same way every time so it is imperative that we appear relevant to those queries, which will drive more inquiries. Local searches with a service/ product and concatenated suburb drive 80% of searches and are more likely to get a lead as the searcher is more educated on their requirements. This is part of the buyer funnel, whereby users will proceed from consideration to education through to purchase phase as they start to understand what they want and the options available to them.
SEO provides a great source of information to target all search queries and engage buyers through this purchase funnel to ensure that your product is top of mind. Unlike Google ads where it is better served to have targeted buyer intent keywords as you are buying that click for an immediate return on investment.
4# SEO Organic Rankings
There is no such thing as one ranking report. Users search on multiple devices and many ways across multiple search engines. The search result page includes Youtube, Google My Business and many other constantly changing ranking elements.
It is important to understand that the Search engine results Page (SERP) is forever changing and that SEO is not simply the top search result organically. An SEO agency that understands search results would advise the importance of Google My Business listings that take a significant portion of the SERP. A well-optimised GMB page will drive a large portion of search traffic so it is imperative that you optimise your GMB as you would your on-page SEO activity.
5# Google Maps Optimisation
Google Maps, Google My Business, Google Plus, etc. are all under Google, therefore it is extremely important that you are optimising these tools. Local listings are highly valuable to any business when offering a product or service locally. It is predominantly more beneficial for small local businesses and entrepreneurs as it gives the user the exact details about where your business is located and what time the business operates. Aiming for a decent rank in Google Maps is a great way to increase the visibility of your site in the search engine results page, offering improved local interest. Optimise your Google presence today, contact Mink Media on 0426 246 465 and we will be more than happy to assist you!
6# Website Security
A site that has an active SSL will ensure the safety of user details on the site. It is also important to maintain plugins, themes and anything that can jeopardise the security of the site from hackers. A secure site ensures users feel comfortable making payments online or submitting personal details that can not jeopardise their personal security.
There are a number of actions you can take to reduce spam and ensure that your website only delivers quality inquiries.
7# Website Speed
Load times and Page speed can greatly impact rankings and user experience. Nobody likes a website that loads slowly. There are many tools that can assess Establishing an initial assessment of how your site is performing is what you need for a competitive edge. Without a baseline to work from, you are unable to establish what improvement your SEO company has achieved with your site since the starting point of working with them. It is also important to mention that sometimes you need to go backward in order to go forward. All too often we simply clients that only rank for a small number of inquiries at the top of SERP’s. When homepages are the only source of high rankings across multiple keywords it may be likely that your internal pages are not structured so that they show for specific searches. In fact, internal pages should be addressing individual search queries and the homepage should really only be your core target are you wish to rank for. For example, our core business is Digital agency which includes a lot of smaller services such as SEO, Google Ads, Web development and Social media ads. We also target multiple locations so the structure and focus of each page is critical to our success.
8# Content Strategy
Content Strategy is an essential part of SEO, making up 57% of the most effective SEO tactics marketers rely on when ranking your website. A successful digital marketing campaign includes valuable, applicable and thorough content deeply connect with its audience.
A quality content strategy will involve relevant blog posts, various topic areas, infographics, videos and a considerable amount of information on the subject matter! The main goal of good content is to be a trusted source of information for your industry. The main purpose of creating quality content is to improve the search engine results page ranking for your specific keywords, grow your brand awareness and visibility and lastly create more traffic to your site from your targeted audience.
Why Choose Us
With having worked with a range of businesses and industries in South Australia we:
Unlike other digital marketing agencies in QLD, Mink Media’s SEO strategies are cost-effective. We will assess your website and provide you with the SEO package best suited for your desires. SEO is an investment and builds a long-term asset for your business’ website.
Mink Media will track, measure and show you every result so you know exactly what we do. We have a checklist of SEO elements which we complete every month. Every step we take is a step closer to improving your website productivity in the long run. If you are serious about your business and remain focused on the end goal, you will be impressed by our SEO results.
This is all done by our SEO packages perfectly customised to achieve your business goals. Our Canberra digital marketing campaign starts with understanding who your customer base is and what business goals you want to achieve before we put in place a long term SEO plan.
We Have Highlighted The Top Performing Content Marketing Types Below
One of the greatest ways to increase organic traffic to your website and develop your SEO is through blog content. Websites with quality blog content are more likely to rank on the first page of search engines when online users search for your specific keyword. Blog content is a perfect choice to achieve value through short form content. It’s also a great way for your business to build personal relationships with your current and potential customers.
Blogs are a great way to add authority and depth to your website. They might not be the page you want your visitors to see first, however, blogs are ideal for users who are searching a specific topic, waiting for the right user to visit. Blog posts can be more personal, they are an easy way to target specific how-tos, DIY’s or showcase a personal experience related to your product or service. We make sure the topics and questions users are searching for are being targeted in your blogs. Blog posts are a good way to incorporate a local context on your website.
Some consumers prefer to see infographics due to the useful information they can comprehend quickly. This form of content enables you to quickly summarise your message to your audience who are time poor. The more concise the information is and the more appealing the visuals are will result in a pleasant experience for visitors on your site.
Case Studies are one of the most important digital marketing strategies, as consumers believe real-life experiences’ are more valuable and trustworthy. A customer story can help explain how your service or product has added value to their lives. Case Studies are extremely valuable and generally will assist your business in building trust with new buyers.
Videos are the most engaging form of content. It draws the audience in and holds their attention. Videos offer an opportunity for businesses to educate customers on their service or product and are a great opportunity to display expertise in your industry to potential clisnts. Creating an informative video with facts and statistics are a great way to engage consumers in the awareness stage. On the other hand demonstration or DIY videos are ideal for consumers who are already in the stage of making a final decision.
consumers believe real-life experiences’ are more valuable and trustworthy. A customer story can help explain how your service or product has added value to their lives. Case Studies are extremely valuable and generally will assist your business in building trust with new buyers.
When creating a baseline it’s important to recognise your client’s current competitors. Understanding how your competitors are performing, what they’re doing well, and what they’re not doing well will allow you to figure out where your website stands amongst them. Take note of where they are ranking and for what keyword. We review content strategy, search traffic, backlink success and site structure of competitor sites and adopt any successful tactics taken.
Why is Content so Important?
From driving organic traffic to earning backlinks, well-written content establishes your website as a trusted source of information. Contents should always be written to added value to a user reading about it. This is achieved by being topical, accurate, helpful and easy to interpret. Websites are ranked in order of how useful they are and how relevant the content is for the user searching a specific keyword. Therefore, to be ranked on the first page, your website content will require any SEO value, in order to be favorable for users.
In simple terms, quality content will be rewarded with convincing search engine result page placing as well as receive higher click-through rates. When you have easy to read and structured content, you increase the potential SEO value of your website and improve user experience as well.
Get Started With The Best SEO Agency In Canberra
You will often find other SEO agencies in Canberra can blow your budget while delivering little to no results. Choose Mink Media the #1 digital marketing agency in Canberra who strives to give you the biggest return on investment possible, so we keep our prices affordable.
Mink Media are SEO experts in Queensland who will work with you to increase your website ranking, performance and design as well as increase you Google My Business reviews, manage your Google Adwords campaign and more. If you’re unsure about SEO, read what our clients have said about working with Mink Media and view our website samples.
SEO Is The Ultimate Way To Grow Your Business In Canberra!