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Google Adwords Management

Google Adwords

Also known as PPC or Pay Per Click advertising, Google Adwords are the paid ads you see at the very top of your search results in Google. In effect, you have the right to bid in an auction style process to be above the organic results.

As you can imagine this is a competitive space and it can get very costly if not managed properly. When looking to start your Adwords campaign we analyse your website and if necessary build dedicated pages for your ads to ensure you achieve a high-quality score and convert as many site visits as possible. Every click does cost you money so why not convert them.

Adwords works hand in hand with your SEO strategy, targeting a different search query and targeting traffic for those search terms you are not yet ranking on page 1 organically. As you can imagine a term like SEO Agency Sydney is a very sought after term so Adwords is a great immediate lead source. We can help you select the right keywords and phrases to bid on, and help you create effective and succinct descriptions, with a strong call to action.

We offer a number of Adwords Packages to suit local business through to medium or franchise size organisations in multiple locations. At Mink Media our aim is to get the right traffic to your website who is ready to buy not just browse your site.

Google Adwords with Mink Media
pointing to Adwords logo mink of Mink Media
Adword Icon with example of SERP

The Adwords Process

  • Just like SEO, we discuss your business goals and who you believe your target audience is. This way we understand your business and the search terms you will likely require in your Adwords campaign if you are not organically ranking for those terms
  • Keyword Research and website audit to analyse your target search terms are visible on your website structure and content.
  • If you have an existing campaign, we review settings and converting search terms in new campaign, review search impressions, quality scores and other conversion metrics and if they have been correctly setup
  • The Google Environment in setup includes us building your Google My Business Page which identifies your physical location if required and gets more site traffic for FREE
  • Website optimisation ensures basics like page titles and H1s are consistent with our Adwords campaigns, as well as conversion tracking of phone calls, emails and form submissions.
  • Website optimisation ensures basics like page titles and H1s are consistent with our Adwords campaigns, as well as conversion tracking of phone calls, emails and form submissions.
  • Our transparent reporting direct from Google means at anytime you can see your campaign and what is happening
Adword Icon with example of SERP