SEO ready built websites
Websites that are built with SEO in mind appease Search engines like Google. By implementing best practises on your website you make your site discoverable by search engines which is part of the formula of ranking your site. The other half of SEO ready built sites is ensuring the individual that visits your website also has an easy user experience.
We build sites that are fast, secure, mobile responsive and easy for users to navigate and find what they are looking for. This provides users with a better user experience so that they may spend more time on your website, which also improves your organic rankings.
Our goal when building SEO ready websites is to create a site architecture that is intuitive for users to engage with whilst creating the same architecture to allow pages to be crawled by search engines for SEO purposes. We give priority to the most important content in the architecture and work down from there linking to prioritised keywords.
If your website is already built then the below checklist will be a great guideline to ensure your website is performing and sending the right signals to Google and you users.
SEO Ready website 10 point Checklist
Start by listing all your products and services and generate a list of search terms and phrases customers would use to find them. You can use tools like your search console, Google Keyword Planner or the LSI Keyword Generator to assist you.
URL’s – these should contain keywords and be unique and meaningful
Title Tags – The title like a book dictates what the page is about, be sure to be succinct with this description (60 charaters) This is also what is displayed in search results Metadescription – This is your opportunity to be compelling and descriptive within 300 to 320 characters. This will improve Click Through Rate.
The ease of navigation from your home page to each of your individual products and services pages should consider the user experience as well as search engine spiders. Be sure to generate an XML sitemap which provides an indexable list of your pages. You can generate your sitemap from tools like Yoast and submit it from Google Search Console.
Content must attract users whilst including targeted keywords and phrases. Avoid duplicate content on your website as well as copying competitor pages as this will be discovered.
The Google Pagespeed Insights Tool allows you to see the desktop and mobile speed of your website. You can also look at tools such as GT Metrix which provide you with a list of actions to take to reduce website load time as well as server response time.
Ensure you have an active SSL certificate on your website that will encrypt your files. When installed on your server you will see a padlock with HTTPS protocol and allows secure connections from a web server to a browser.
As users have multiple devices it is imperative to have a site that is responsive to all screen sizes. This not only means a better user experience but it is a ranking factor. Ensure your menu is easy to navigate and that on a phone your number or map is easy to find.
Be sure to claim your business name on each of the social profiles. This also provides a great source of communication of your business online. Google loves you using their products so be sure to build all your Google profiles too including your Google My Business Page which is a free listing that ranks for local searches on the SERP.
Be Sure to implement Google Tag Manager, Google analytics and Google Search Console to ensure you are measuring user activity. Look at how people are discovering your website and what they are searching to find you. The use of Tel links, mailto links and click tocall will also assist to measure leads to your business.
Be sure to implement a structured data system on your website. Refer to Schema.org so that your microdata tells Google what your website is about based upon agreed-upon definitions.