Do Images Help My Website SEO?
When it comes to staying ahead of your competitors, its important to not forget about the power of images, videos, graphics and high quality photography. A crucial part of SEO that can give your website another level of visibility is through search engine optimized images and graphics.
There are different types of visuals a website can use, depending on your business or industry you may want to focus more on video content if you are in the catering business or you may want to focus on more images if you are in the trades industry. If you utilise imagery in the right way, you can increase your online traffic tremendously. Mink Media are digital specialists who have worked on hundreds of projects selecting the right imagery and photography for every industry. No matter what your business is, we have the skills to provide you with the best customizable solution for your website visuals.
Images
The most common and simple form of visual you can utiise for your website. If you have dull images that are low resolution and blurry on your website, you could potentially be turning away customers. A high quality image can transform your business into a trustworthy and reliable company in seconds. Many businesses do not understand the power images have for a company, if you have top quality images of your office, team, product and service, customers will more likely make a purchase than if your website had poorly displayed images. It is worth investing in high quality photography, you will be able to use those images for a long time, and for different purposes. You can utilize the images on your website, blog content, social media posts, and newsletter publications.
Videos
Many companies forget about the power of video content. This is where they fall behind and this is where you can fly passed them when it comes to SEO. Optimise your website with quality video content that will capture your customers and draw them in. Video content can draw in potential prospects through social media posts. It is a great way to add a level of dimension to your website. We recommend our clients to mix content, imagery, video content to ensure their website is on top of its game.
Info graphics
Infogpraphics are a great way to convey important information in an engaging way. Many users will click off a page when they see too much content, this is where infographics play an important roll. Infographics make reading simple; they draw your eye to important points and make it fun to read. We can provide your website with a range of different infographics to suit your business style.
What To Consider With Visual Content
When selecting the right content for your website, it is important to follow the right process. At Mink Media, we have a well thought out process we have followed for years. So we can guarantee that it works.
Selecting The Right Content
It is important you are selecting to right visual for the right space, if you have a gallery, it may be best to display high quality photography, and on the homepage display high quality video content. Our team of digital specialists will let you know what the best solution for your website is.
Transcripts
Transcripts are important, as many of online users watch videos with no sound. So having a transcript appear on the video while users scroll through, will more likely make them stop and watch the video as they can understand what is going on without listening to sound.
Transcripts
Transcripts are important, as many of online users watch videos with no sound. So having a transcript appear on the video while users scroll through, will more likely make them stop and watch the video as they can understand what is going on without listening to sound.
Meta titles and description
These are important because this is what users will see and read when your visual content appears on Google, and this is what Google reads and will dictate based off of. Your meta title will appear when someone searches for your specific product or service. So you want to make sure there is a lot of thought put into the meta title and descriptions of your visual pieces. Our team at Mink Media have the skills to ensure your visual content is optimized for SEO while making your website look its best.
Title & Captions
Using the correct title and caption will increase your SEO and aim to rank your visual content. The title can draw in customers so it is important that the title is captivating. The title should display the relevant keyword you are targeting, this should be written on the image, or in the video description. You want to tell both the reader and Google what your visual content piece is about.Image and video captions are read 300% more than the actual body of text on a specific page.
Optimize alt tags, its important to optimize all alt tags of your visual content and name the file correctly. If you have a file named ‘file1234.mp4’ no one will not what that means, and Google will not be able to direct the file to the correct location with a poor name like that. If your video is about preparing food for a catering event, you should be wary about the name, titling it ‘Preparing Food For A Catering Event (Business Name).
