Adword Icon with example of SERP

What Do Google Ads Involve?

Google Ads are a service offered by Google that allows you to create an advertisement, which will appear when a user performs a search query in Google. These ads can also appear on other websites through Google’s AdSense program and Display Network. There are 2.3 million searches performed every second on Google, this just shows how important and how effective Google ads are.

What Do Google Ads Involve?

Google Adwords is not as easy as you think. It’s another beast entirely and takes a lot of time to create the perfect Google Ad campaign. When Managing Google Ads we first start with:

  1. Experimentation –It’s important to adapt to your audience, demographics, location, and timing. Each factor plays a huge role in a successful Google Ads Campaign. Aligning your value proposition and sales funnel is imperative; we want to target those searches that have more intent to buy. Always be testing! You should always have two pieces of copy active in every ad group.
  2. Optimization –Without a well thought out plan and structured account, improvement is unattainable. You must be on top of your strategic bid management. Knowing where to value position and increase ROI is imperative. Above all, you must know your competition. Third-party tools can help you understand what keywords your competitors are bidding on. This is the best way to tailor your ad creative!
  3. Growth –Remarketing is one of the most important aspects of Google advertisement. Not everyone who clicks on your website is going to convert, that’s why we can strategically retarget those who have taken some kind of action on your website already as they are already familiar with your brand. Have you ever browsed a product online and then for the next 12 hours you keep seeing that product advertised everywhere? That’s what we can do for you! We can also expose your ad across 3 million websites through Display Network. Once you’re happy with the performance of the ad, we can increase the ad placements to other platforms such as Bing and Facebook.

We Can Run Google Ads For Your Business

Mink Media specialise in Google Adwords, if you’re interested in running Google Ads for your website, you’ve come to the right place. Our Google Adword Management packages range from Basic, Premium, and Mink.

Basic Package – $450

Includes:

  • 5 Focuses or Adgroups
  • Monthly Reports
  • Free On-Page Optimisation
  • Detailed Keyword Research
  • Conversion Tracking Calls, Email & Form submissions
  • Fixed Fees All media spend is paid to Google

Premium Package – $650

Includes:

  • Up to 10 Focuses or Adgroups
  • Monthly Reports
  • Free On-Page Optimisation
  • Detailed Keyword Research
  • Conversion Tracking Calls, Email & Form submissions
  • Fixed Fees all media spend is paid to Google

Mink Package – $900

Includes:

  • Up to 15 Focuses or Ad groups
  • Weekly Reports
  • Free Landing Page built
  • Detailed Keyword Research
  • Conversion Tracking Calls, Email & Form submissions
  • Fixed Fees All media spend is paid to Google

Google Adwords is hugely successful because it works with Google tools and analytics, and Google loves when you use their products! It allows you to create a tight, high performance Adwords campaign that not only drives traffic to your website but generates sales.

Start Running Good Ads Today!

Once we’ve got your Google Ads running, you can sit back and watch the traffic roll in! It sounds too good to be true, but this is all possible for your business, if you’re interested in Google Adwords for your business, contact Mink Media on 0426 246 465 or email us at [email protected] and we can get started today.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *