Digital marketing can be confusing for those who are new to the concept. There are a lot of terms and acronyms that get thrown around, and it can be difficult to know what they all mean. In this guide, we will define some of the most common digital marketing terms so that you can have a better understanding of this growing industry.
The conversion rate is the percentage of website visitors who take a desired action, such as filling out a form or buying a product. This metric can be used to measure the effectiveness of your digital marketing campaigns.
Customer acquisition is the process of attracting and converting new customers. This can be done through various digital marketing channels, such as SEO, content marketing, or social media.
Lead generation is the process of generating leads, or potential customers, for your business. This can be done through various means, such as online forms, landing pages, or call-to-actions.
Search Engine Optimisation (SEO) is the practice of optimising your website to rank higher in search engine results pages (SERPs). This can be done through optimising your website’s content and structure, as well as building links to your site from other websites.
Content marketing is the creation and distribution of content, such as blog posts, infographics, or videos, to attract and engage your audience. This can be used to generate leads or drive sales.
Social Media Marketing
Social media marketing is the process of using social media platforms, such as Facebook, Twitter, or Instagram, to promote your business or product. This can be done through creating and sharing engaging content, running ads, or holding contests or giveaways.
Paid search is a form of digital marketing where you pay to have your website appear in search engine results pages (SERPs). This can be done through Google AdWords or other paid advertising platforms.
Display advertising is a form of online advertising that uses banner ads, text ads, or other forms of visual marketing to promote your business. This can be done through Google AdWords, Facebook Ads, or other paid advertising platforms.
Email marketing is the process of sending emails to potential or current customers in order to promote your business. This can be done by sending newsletters, special offers, or other types of marketing content.
Customer lifetime value
The customer lifetime value (CLV) is the estimated total revenue that a customer will generate over the course of their relationship with your business. This metric can be used to measure the effectiveness of your digital marketing campaigns and determine how much you should spend on acquiring new customers.
Customer retention is the process of keeping your existing customers happy and engaged with your brand. This can be done through providing excellent customer service, offering loyalty programs, or running retention campaigns.
A loyalty program is a rewards system that incentivises customers to continue doing business with your company. This can be done by offering discounts, points, or other perks to those who frequently purchase from you.
Customer service is the process of providing assistance and support to customers before, during, and after they make a purchase. This can include anything from answering questions about your product to helping them troubleshoot an issue.
User experience (UX)
User experience (UX) refers to how easy or difficult it is for users to interact with your website or app. This can be measured through user surveys, heat maps, or other user research methods.
Key performance indicators (KPIs)
Key performance indicators (KPIs) are metrics that you use to measure the success of your digital marketing campaigns. These can include website visits, leads generated, or sales made.
Want To Find Out More About Key Digital Marketing Terms? Get In Touch With Mink Media today
Digital marketing is the process of using online platforms to promote your business or product. This can include things like creating and sharing content, running ads, or holding contests or giveaways. There are several different types of digital marketing, including SEO, content marketing, social media marketing, paid search, display advertising, email marketing, affiliate marketing, and inbound. To find out more about digital marketing, get in touch with Mink Media.