Google Ads Retargeting is the ultimate way to connect with customers who have previously interacted with your website or app. You have the ability to strategically place your Google ads right in front of this specific audience, while they browse Google or partner sites. By doing this, it will help increase your brand awareness, making sure you stay in their mind, so when they do think of your service or product, they will remember your brand and most likely make a purchase. The aim of Google Ads remarketing is to keep your brand in the mind of your customers, the more they are aware of your brand, you will more likely be the first option they will purchase from when they decide to make the decision to purchase.
Well Timed Targeting
You can display your ads to those who have previously visited your website or interacted with your business. Those who have seen your brand before will more likely make a purchase. Google Ads retargeting can help customers locate your business by showing them your ads when they are actively searching for your company on Google.
Focused Advertising
Remarketing allows you to target specific categories, for example, if you have a certain number of customers who added a product to their cart but did not checkout, Google Ads allows you to target your advertisement to those specific customers, which will increase the chances of completing their purchase.
