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Every website should have a purpose in mind.
Does this site drive leads or is it just an information board for existing clients. Based on this goal we implement proven strategies to ensure the right person finds your website and then becomes a lead and future client of your business. Sometimes the industry determines the type of website you have and it’s purpose.
Typically clients we manage at Mink Media are looking for exposure online as rankings, with the end goal of getting new leads to their business. This can be an individual tradesman or a professional service through to a physical store in one or two locations.
In each instance the website structure must signal the target location it will aim to rank for.
As Google continues to aim to deliver local targeted results to users.
It is imperative that your website sends the correct signals to ensure you rank for these searches. Over 65% of searches on Google include a local suburb with the keyword so you need to ensure you do not miss out on this traffic. Simply keeping a consistent NAP and including this in your schema markup will ensure your site never gets missed on a local search.
