What is Marketing Automation?
Marketing automation is essentially using a software to automate marketing activities, whether it may be through SMS or email marketing or scheduling book appointments. Many marketing agencies will operate by automating repetitive tasks through social media posting, appointment reminders, and reputation management. Marketing automation is not only efficient, but it ensures the customers and clients go through a personalized experience.
Marketing automation is designed to assist with prioritizing and executing your marketing tasks in a more streamlined and proficient way.
Should I Use Marketing Automation?
It is important to have a deep understanding of what and how marketing automation works and how it can help your business. The Google Trends for the term ‘marketing automation’ has grown tremendously from 2012 to now. This is a strong indicator that more businesses are showing an interest in utilising marketing automation for their business growth.
You should use marketing automation when…
- You are spending too much time chasing leads
- You do not nurture your leads
- You would like to increase your email list
- You would like to increase your Google reviews
- You are not generating enough leads through your website
- You chase leads, response to emails manually
- Ultimately, you would like to increase sales
