Developing an SEO strategy
Digital marketing is always changing as technology, Google SERP’s, user behavior, social signals, and businesses continue to try and deliver a better result for their clients.
It is therefore critical to establish who our audience is and then select a marketing channel or channels that best serve your message to that audience. SEO and digital ads are not always the best solution for every small business.
We work with you to identify the search behavior that exists that is most suited to you.
Traditional bricks and mortar retail changes have moved to online shopping with e-commerce.
Users have moved from traditional desktop computers to mobile devices. Marketing has shifted from traditional media of television and newspaper to social influencers via apps like Instagram and Facebook. Businesses now understand there are so many more marketing channels that customers can discover their business and it is important that a process considers all of these elements to ensure you stay ahead of your competition and identify which channels work best for you.
The Track My SEO application brings together a number of strategies and people into one harmonious application. With so many people working collectively with differing skill sets, it is important to understand what the common goal is that we are looking to achieve. So we have developed a process to ensure no stone is left unturned and we know exactly how each person and each action has contributed. The final aim is a high ranking website that is delivering real leads.
We primarily do two things as part of our SEO solution. We aim to organise all of the information on your website into a hierarchy of importance and ensure that it is relevant for our target audience. Secondly, we build trust by ensuring all off-page signals indicate that we are a reputable source of information for that particular search query. How you create this result can vary by industry, but what ALWAYS do for all customers is, supply an activity report that details the initial strategy and the actions delivered to get to the final result.
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