“FREE Digital Marketing for a whole year”
That got your attention, didn’t it? Perhaps you’d like to know more about the offer and all you have to do is fill in a form that takes 5 seconds. This is lead capture.
What Is Lead Capture?
Lead capture is any means used to collect the contact details of prospective customers and to generate leads. The idea is to obtain contact information from potential customers so you can lead them further down the sales funnel.
With the majority of visitors to a website not converting immediately, there is still a sizeable opportunity to take advantage of site traffic by creating a lead capture page that does its job.
What is a Lead Capture Page?
A lead capture page is a specific landing page on your website, blog, Google Adwords campaign or Facebook Campaign designed to capture information about your potential customers, for example, name, email, or phone number.
The main objective of a lead capture page is to gain the attention of the visitor, collect information from the visitor, build a relationship, then guide them further down the customer journey.
For a lead capture page to be successful, you should take into consideration these factors before designing the page
At Mink Media, we will be able to customise a digital marketing strategy to suit you and your business. If you are unsure about what you need or would like a consultation to get the ball rolling on your digital marketing journey, we’re only a call away.
Why Are Lead Capture Pages Important?
As mentioned at the start, individuals are highly unlikely to make a purchase during their first interaction with a company, particularly if they have only just discovered your brand or product. This is why it is essential to have a lead capture page as it allows you the opportunity to gather information with the expectation that the visitor will get something useful in return.
Even if the visitor does not convert the first or second time, once you have their information you can start to build the relationship and trust, hopefully leading them to take action.
Why Are Forms Used to Capture Leads?
Forms are useful to capture leads for reasons listed below
Generating high-quality leads can be a hard task since most visitors don’t take a second step to engage further with a brand. However, if you put in some time and energy to create a well-designed and engaging lead capture page, your chances could increase exponentially.
How We Can Help You with Lead Capture: LANA and Mink Media
LANA is your Lead Automation Nurture Application. LANA is an all included automated marketing application that features a virtual assistant, helping you secure leads through a chatbot on any page of your website. You are not only adding customer details into your database, but you will be able to nurture your leads with text and email marketing. Don’t want to miss a lead? Save time and money using lead automation with the help of LANA, for more information please visit the LANA website.
And you might be also wondering, why is my website not getting enough traffic? Can anyone find my website on Google from a few keywords? SEO could be just what you need. Mink Media have dedicated SEO packages to analyse your current rankings, areas that could be improved and ultimately, find the best ways to improve your search engine ranking. We help deliver quality leads to your website.
In addition, Mink Media offer a custom designed tracking app so you will be able to track all the work we have done for your business every month – get in contact with us today to see what we could do for your business.
Reach out to our team at Mink Media and save your business $60,000 and increase your 5 star Google reviews by 300%.