Know what your competitors are doing
We offer a quality service tailoring our competitor research to your exact business model.
SEO competitors are the ones who rank at the top of the search page results for a targeted keyword.
Competitor analysis involves recognizing who your competitors are and assessing their strategies to determine what their strengths and weaknesses are in comparison to your individual product or service. Once this has been calculated, you can determine what is different about your product or service and use this information to appeal to your market. When evaluating your competitors, it’s important to ask:
Completing a Competitor Analysis
Organising your competitors into segments, for example, what product or service do they offer or what strategies are they using, will provide your business with a better understanding of each competitor’s strengths and weaknesses. This process is called competitive intelligence gathering. At the heart of this process is assessing your competitors’ keywords. Analysing competitor keywords will not only provide information on where they are ranking, but it will give you an idea of how many pages a site may need to beat the top competitors. Once the competition is segmented and keyword research is done, it’s essential to evaluate their website and customer experience.
This is where the attention to detail comes in when looking at a competitors site answer these questions.
- What is the layout of their website?