Social Media Presence
Do You Have a Social Media Presence?
Social media networks are the ultimate way to boost traffic to your website and brand your company online. With the right social media platforms and relevant knowledge, your website’s organic traffic will increase considerably.
Social media marketing is one of the most powerful tools used for businesses, small or big, to reach their customers and prospects all over the world.
It involves producing and sharing information on a range of social media platforms in order to achieve companies marketing goals. These activities can be accomplished by posting images and text updates on Facebook and Instagram or uploading engaging videos on YouTube. Paid social media marketing is frequently used in today’s society to drive audience engagement to your website.
Social Media’s Influence on SEO
The big question is, does social media have an impact on SEO? The answer isn’t as simple as you think it is. According to Google social signals have NO impact on SEO rankings, however, social signals including likes and shares have proven to impact the ranking of a website. On average, websites with higher rankings displayed a greater social media presence than those who had no social media accounts. This happens because readers often want to learn more about a company and to do this they will most likely go to the company’s social accounts. This is because readers are more likely to feel a personal connection when they are on a social media profile. Social media profiles not only allow visitors to learn about your company quickly but it reassures Google that you are who you say you are, and if your site receives authority from Google then you’re more likely to rank higher.
How to Boost Your Social Media Presence
Social Media Sites
social media presence is one of the best ways to support SEO efforts without directly impacting rankings. There are a variety of ways to execute a social media marketing campaign, so we’ve gone ahead and highlighted the most common types of social media platforms used to boost your social media presence.
Social media platforms offer an increased brand perception, improved brand loyalty, additional chances to convert, higher conversion rates and enhanced ranks in SERP. Overall if you want to boost your social media presence you need to optimize your social media profiles, regularly post social media updates, images or videos, build links by making your content sharable and definitely use Google +.
Enter your email and domain to receive an audit on your website.