Lead nurture is the process of developing a connection and building a relationship with your buyers, at all stages of the sales funnel. Throughout their steps of purchasing your product or service, we will nurture and encourage them to make a purchase without them even realizing we are doing so. Lead nurture focuses on marketing and communication efforts by listening to what your potential prospects are after and providing them with the relevant information to make a purchase.
Lead nurture can be a tough process to perfect, that’s why our team of digital marketing specialists have the solution for you. No matter what industry or business you focus on, our lead automation nurture application will nurture your prospects without you having to do a thing. Lead nurture is automated which means the content and information being sent to your customers throughout their buying process is done with a click of a button.
“Lead nurture is the process of building relationships with users who are not at the stage of purchasing, but could potentially be an ideal customer”
Many customers do not purchase straight away, they usually like to weigh up their product options. They typically sway back and forth deciding on which product or service to purchase. This is where lead nurture comes into play. It can be a long process, but you will obtain high quality clients who will become loyal customers to your brand.
Customers who are in the buying phases are after assurance, they want to know that they are purchasing from a reliable company and that you can provide value. That is why lead nurture is important.
- Lead nurturing emails receive 4 to 10 times the response rate compared to your average email.
- Companies that do lead nurture well will generate 50% more sales at 33% less cost.
- 74% of the top performing companies use a form of lead nurture.
- Leads that are nurtured, will produce a 20% increase in sale opportunities than non nurtured leads
- 64% of marketers stated that they saw the benefits of marketing automation within 6 months of use.
- Lead nurture can potentially save your business 80% of your direct mail budget
- Lead nurture saw 30% of visitors convert to qualified leads.
LANA is your all in one lead automation nurture application, who acts as a 24/7 virtual assistant. LANA is your solution for marketing automation. LANA will capture the clients, nurture the customers and close the lead.
- Chatbot
- Reputation Management
- Website & Form Builder
- CRM database
- SMS & Email marketing
- Automated Scheduling
- Virtual Assistant
- Sales Pipeline Management
- Conversion Tracking
LANA is completely automated and everything can be completely scheduled saving you time and money. Contact our team of digital marketing specialists to begin nurturing your clients.
