SEO or Search Engine Optimisation

SEO or Search Engine Optimisation

If you are looking to grow your business by getting new leads via digital marketing, then at some point you will need to look towards an SEO strategy. There is no quick fix or short cut, to getting to the top of a search Engine Results Page. This space is competitive for a reason, and that reason is the top five organic positions typically see more than 60% of the inquiries. This is where we at Mink Media come into the picture, with fun stuff like structured data, schema and latent semantic variance to ensure your site sends the right signals to Google.

Each of our SEO packages include an extensive setup. This setup is your dashboard and window to our working environment where you can have 24/7 access to see what has been completed each month and where you can see your progression. We provide monthly ranking and website performance reports so that you can see the work we have completed each month and the positive impact on your rankings. Naturally, the more premium packages allow us more time to work on-page and off-page activity for your website.

Search Engine Optimisation
Search Engine Optimisation

SEO service inclusions diagram

The SEO Process

  • We discuss your business goals and who you believe your target audience is. This way we understand your business and the search terms you will likely require.
  • If you have an existing website an audit will determine your current rankings, areas of improvement and give an indication of what SEO package you require.
  • The audit provides a baseline to work from so if we work together you can see a measurable result from your investment.
  • A proposal is submitted detailing the keyword research, strategy to be employed onsite and budgets required.
  • Month 1 consists of an extensive setup of your Google environment and social presence. We also establish your own dashboard that you have 24/7 access to see activity.
  • Each month, reports are sent detailing keyword movement and updated audits of the website performance pulled from analytics and search console.