There is no doubt that mobile marketing is a powerful tool for businesses of all sizes. In order to get the most out of this form of marketing, it is important to optimise your campaigns for mobile devices in a way that will engage users and maximise your conversion rates. In this blog post, we will discuss five ways to do just that!
What is mobile marketing?
Mobile marketing is the process of promoting a product or service on mobile devices, such as smartphones and tablets. This can be done through a variety of channels and multi-channel platforms such as SMS (short message service), MMS (multimedia messaging service), mobile apps, push notifications, social media and more. It is beneficial in that is a personalised channel of communication that is predicted to grow by 46% in 2022 (Review42, 2022). This trend is only going to continue to increase, which means that if businesses want to remain visible, they need to have a strong presence on mobile devices.
How to optimise your mobile marketing campaigns to be more effective?
1) Focus on a responsive mobile design
Did you know that 61% of users will abandon a website that is not mobile optimised (Review42, 2022)? So what exactly is a responsive mobile marketing campaign? A responsive marketing design is one that adapts to the size of the screen it is being viewed on. This is important because it ensures that your website or mobile app looks great and functions properly no matter what device someone is using, enhancing the user experience. It also makes it easier for people to navigate, which can help reduce bounce rates.
Another best practice design element to keep in mind when optimising your website’s mobile marketing strategy is how your content is laid out. For example, you want to make sure that your text on a landing page is easy to read on a smaller screen and that your buttons are large enough to be tapped on without difficulty. You also want to avoid using pop-ups, as they can be very annoying on mobile devices and often lead to the consumer leaving a site altogether.
2) Make the most of Google My Business
Google My Business is a free listing tool that allows businesses to control how they appear on Google Search and Maps. This is important because it can help you attract new customers who are searching for businesses like yours in your area. It is a location-based tool that is beneficial in that is highly visible and enables your business to show up more frequently in search engine results.
To get started, all you need to do is create a business profile and make sure that all of your information is up-to-date and accurate. You should also take advantage of the opportunities to add photos, videos, and other rich media to your profile, as this can help you stand out from the competition. Once your listing is complete, be sure to monitor it regularly and respond promptly to any reviews or messages that you receive.
3) Create personalised content marketing
As we mentioned before, one of the benefits of mobile marketing is that it is a highly personalised form of digital advertising. This means that you can use data that you have collected about your users to create real-time content that is relevant and engaging for them. For example, if you know that someone has visited your website multiple times but has not made a purchase, you could send them a targeted offer via push notification to try and encourage them to complete a purchase. It’s also important to remember that most customers don’t want to read a 2000 word article, so try to keep content as concise and straightforward as possible.
4) Allow mobile payment options
In today’s e-commerce world, people want to be able to make purchases quickly and easily, without having to enter their credit card information each time. This is where mobile payment options come in. By offering mobile payment options, such as Apple Pay or Google Pay, you can make it easy for customers to complete a purchase on your website or app. It is estimated that 80% of mobile users will only make a purchase from a website if it is easy to use and payment options are easy to navigate, making this essential for your business’s marketing strategies (Review42, 2022).
5) Embrace SMS marketing
SMS marketing is a highly effective mobile advertising strategy that allows you to easily reach out to your customers and promote your products or services. SMS marketing is also beneficial because it allows you to target specific demographics with tailored smartphone messages. When crafting an SMS message it is important to keep the customer in mind. You want to make sure that you keep your messages short and to the point, as people are more likely to read and respond to a text message that is concise.
Want To Find Out More About How You Can Optimise Your Mobile Marketing Campaign? Get In Touch With Mink Media
Mink Media is a digital marketing agency that specialises in mobile marketing. We can help you to create a campaign that is optimised for your specific target audience and goals. Contact us today to find out more about how we can help you increase your ROI.