Why We Can’t WAIT for the ACCC to Crack Down on Digital Marketing Agency Charlatans

Why We Can’t WAIT for the ACCC to Crack Down on Digital Marketing Agency Charlatans, Mink Media
The Daily Telegraph has recently warned businesses about dodgy SEO consultants and digital marketing agencies that do not put in the effort to produce results, in effect, scamming innocent business owners out of thousands of their hard-earned money. See here: https://www.dailytelegraph.com.au/business/small-business/12000-for-nothing-calls-to-crack-down-on-digital-charlatans-fleecing-aussie-businesses/news-story/f4dc12c89279e865688b69c680cdf1f6 Given that this article can cause businesses to fear digital marketing agencies as a whole, we provide our extensive response on how we are NOT like these scammy agencies.

How do we show that we are working on your business?

Mink Media offers tracking reports via our custom-built app trackmyseo.com.au.
  • We detail work completed to ensure you know we are working on your campaigns.
  • We hire local staff that work closely with our clients to understand their goals and target audiences.
  • We can demonstrate success ranking with our own website (https://minkmedia.com.au/) on Google search results in many locations around Australia.
  • We do not position and sell products to clients that we feel are unsuitable for them, purely to get a sale as we value long-term relations.

Speaking from Experience

Having personally worked at large digital marketing agencies, John has experienced the issues faced by large organisations with high sales expectations that have sizeable discrepancies between the sales pitch and the actual work completed by separate account managers. All too often, a high staff turnover means that clients are receiving services carried out by agencies who have never communicated with the client. Hence why our website states, “big agency experience, boutique agency approach”.

Our Approach

  1. Custom video audit of your site by John, the owner of the business.
  2. Sit-down meeting to discuss goals.
  3. High-Level competitor analysis
  4. When we start on your SEO campaign, we provide baseline reports to clearly identify how your site performs in regards to speed, rankings and health check, so we can track progress.
  5. We set agreed strategy docs to establish the focuses for our team to drive leads.
  6. trackmyseo.com.au app details a 6-phase activity process to detail all on-page & off-page activity including content, Q&A sessions etc.

Lead Nurture Software

Finally, our lead nurture software is implemented on your website to ensure we maximise lead capture with https://lana.software/ LANA is our very own Lead Automation Nurture Application to capture, nurture and turn more leads into sales.

Move Aside, Mink is Here to Deliver

The sooner the digital marketing industry cleans up agencies that don’t provide actual work, the sooner businesses will look to local agencies like minkmedia.com.au and value the boutique agency approach and value for money that we offer. If this approach aligns with your business’ expectations for digital marketing, contact Mink Media today on 0426 246 465.

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