Every tradie business, big or small, needs a quality website. You want to showcase your hard work with professional photography and have your services easy to find and understand. The purpose of an effective tradie website is to grab the visitor’s attention and hopefully convert them. Now let’s get into some tips and tricks to creating a well-designed tradie website.
Professional photography
With photos or videos, you can show off previous work and give visitors a behind-the-scenes look at your craftsmanship and work process. Instead of using stock images, photos or videos that demonstrate your real work and faces builds personality and shows the customer exactly who will do the work.
At the end of the day, the customer wants to see who they will be inviting into their home for installations, repairs, or maintenance. Never underestimate the power of visuals as they make your business feel more personal and trustworthy!
Services
Typically, a visitor stays on your website for less than 15 seconds. That’s how long you have to capture someone’s attention on your website! And a person usually visits a tradie website to find out more information about a company and their services, right?
Make sure that your services are one of the first elements that a visitor can see on your website. It’s important to educate visitors on exactly what you do which is why brief service descriptions and relevant images need to be prominent on the homepage.
Reviews & testimonials
64% of users check Google reviews before they make a purchase or use a company’s services. There is no better way to make a lasting impression than to prove that you run a reputable business by showing reviews, testimonials, and guarantees. Incorporate the power of reviews on your website by showing potential customers what others have said about your business. Think about this – your previous customers have taken time out of their busy schedules to leave you a glowing review, so why wouldn’t you want to highlight this on your site?
Strong call to actions
A good tradie website features multiple call-to-action prompts so that people can get in touch quickly. Perhaps you want them to set up an appointment, request a quote, or have you send them more information by email. Make it easy for them to figure out what to do when reaching out to you with multiple call to actions by featuring your phone number, email, contact form, and even offer a web chat option.
Instagram Gallery
Since 90% of the information processed by the brain is visual, featuring your Instagram feed on your website is a great way to increase the time spent on your website. It helps showcase your work, building personality and trust, and establishing that you have an active social presence.
Downloadable PDF
Did you know that 96% of visitors who come to your website aren’t ready to buy or use a product/service? So why not offer them something of value – this could be a PDF guide – to start the nurture journey? Once they enter your CRM, you have every opportunity to send targeted messaging to push them along the sales pipeline. For example, sending follow-up emails that remind visitors that you offer obligation-free quotes.
Custom Tradie Website Design & Development
Are you in need of a hardworking, updated tradie website? Mink Media have you covered! We have experience with designing and creating websites for all different types of tradies, from plumbers to builders. Don’t hesitate to contact us for assistance with developing a modern, engaging tradie website that will attract more leads to your business. Contact us today on 0426 246 465 or email info@minkmedia.com.au to get started!
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